The Unified Through Basketball project includes two seminars, the second of which focuses on multicultural coaching. We are happy to welcome coaches from various sports and anyone interested in this topic.
Cross-Cultural Coaching – Webinar
Date: Friday, May 23, 2025
Time: 10:00–11:15 (UTC+3)
Speaker: Dr. Riku Laanti, Cross-Cultural Management and Communications Specialist
Riku Laanti has provided cross-cultural coaching programs and training to coaches, athletes, sports managers and referees in various different sports. This has included participation in the Finnish Football Associations UEFA Pro program, training for FIBA’s Nordic referees, running sessions to the Finnish Basketball National Team, teaching in several different Finnish Sports Institutes and university level Sports Management programs in Finland and internationally, and consulting individual coaches and athletes about the topic.
Riku has held senior management positions in Finland and internationally since 1992. He has provided consulting and training services to governmental organizations and multinational companies across a wide range of industries, including chemicals, education and research, energy, media, food, ICT, life sciences, manufacturing, mining, retail, services, and sports.
With experience working with people from over 50 countries, Riku brings a truly global perspective. He holds a PhD in International Business and Strategy (Adelaide) as well as an MSc in International Business and an MBA in Finance (Aalto University).
A former professional basketball player, Riku spent 10 years in Finland’s top league and competed internationally with the Finnish national team at both senior and junior levels, including appearances in European club competitions. He holds a Level II Basketball Coaching Certificate and currently coaches junior teams at ToPoLa.
Welcome to the webinar! (The link will be posted here closer to the event)